Managing a hotel isn’t exactly easy, considering all the operations to keep running smoothly, guest satisfaction, and keeping everyone on your team on track. When it all seems out of control, with the bother and frustration of trying to juggle everything at once, you know that it’s time to put Spotler CRM to work: the best CRM for hotels, making every part of running your hotel easier.
Whether it be a large resort or a small, exclusive boutique hotel, Spotler CRM offers an all-in-one solution to better drive efficiency, strong relationships with your guests, and ultimately, revenue.
What is Spotler CRM?
Fundamentally, Spotler CRM is a Customer Relationship Management platform designed to cater for the hospitality sector’s needs. Advanced features include improving hotel communication, managing guest preferences, and automating mundane tasks. This software takes you away from juggling tools and systems of multiple types.
With Spotler CRM, it becomes way easier for hotel managers to keep track of guest history, preferences, and bookings while maintaining back-end operations. It is highly recommended in case one wants to upgrade the working of the hotel.
How Spotler CRM Can Benefit Your Hotel
Still, wondering whether Spotler CRM is something which shall suit your hotel? Let me break into specifics:
- Centralised Guest Information
Knowing who your guests are lies at the very heart of running a hotel. With Spotler CRM, you can house all information regarding your guests in one place: the general contact information right down to reservation history and personal preferences. You will then be able to provide them with a tailored experience at every touch point.
Let’s say, for example, greeting the returning guest by name, and offering a room upgrade based on their last stay. That’s the kind of personalization in service that engenders loyalty!
- Automation to Operational Efficiency
Managing daily tasks in the hotel might get cumbersome and take up a lot of time. That’s where Spotler CRM fills the gap. The system would enable automated emails, check-in/check-out management, and even requests for feedback post-stay. Automation not only frees up a lot of time but also ensures consistency in service delivery throughout all its departments.
For example, suppose one wants to send a confirmation email right after every booking, or a reminder about some upcoming reservation. Spotler CRM may do that on its own, independent of human interference.
- Improved Marketing Campaigns
Besides internal management, Spotler CRM also provides some basic tools for email marketing that will enable hotels to send targeted campaigns directly to guests. Whether special offers or exclusive packages, the engagement of past and potential customers becomes easy with Spotler CRM.
By segmenting audiences based on their preferences or booking history, you will create personalised campaigns that resonate with them, driving high conversion rates and higher bookings.
How to apply Spotler CRM in your Hotel: A Step-by-Step Guide
Now that you have gotten familiar with the benefits, let’s dive into how to apply Spotler CRM in your hotel’s current operation.
Step 1: Analyse Your Hotel’s Needs
This goes without saying, but before diving in with any CRM, you need to know what your hotel specifically needs: For instance, are you looking for better guest management? Smoother operations? First, understand your pain points and use them to drive the setup of Spotler CRM.
Step 2: Sign Up and Set Up Your CRM
After you have identified what you need, create an account on the Spotler CRM website. The system is pretty intuitive to work with, and onboarding takes a short time. While setting this up, make sure you’ve customised the CRM for your hotel needs: set up guest databases, set up automation rules, and so on.
Step 3: Training of Staff
To maximise the utilisation of Spotler CRM, everyone involved in your team must be on the same page. This includes holding training sessions so that everyone, right from the front desk staff down to your marketing team, understands how the system works.
Step 4: Automate Guest Communication
This is probably one of the most powerful features in Spotler CRM: the automation of guest communication. Create automated workflows for confirmation of booking, reminders, collecting feedback, and more. Besides increasing guest satisfaction, this will also save your staff a lot of time to attend to other matters.
Step 5: Monitor and Adjust
Once fully implemented, regularly monitor the performance of Spotler CRM. Maximise the use of reporting functionality availed through this platform by monitoring guest engagements and operational efficiencies to adjust your strategies as per what works best.
The Verdict
Finally, a hotelier has to keep track of every guest, every booking, as well as every operational task in the case of a hotel management process. The Spotler covers it all as mentioned in the above Spotler CRM review. Its all-in-one functionalities make it the best CRM tool for hotels that will enable you to manage your operations with much greater efficiency, resulting in greater guest satisfaction and thereby increased revenue.
